About VirtuFit
Because enjoyment keeps you moving.
VirtuFit was born out of a genuine passion for sport, health and movement. We make moving accessible, affordable and fun. At home, in the garden and really anywhere you want to move.
The story of VirtuFit
VirtuFit was born out of a genuine passion for sport, health and movement. What started as an online platform with workouts soon grew into something much closer to everyday life. We noticed a need for accessible and affordable home fitness solutions — such as an indoor cycle that is actually comfortable for taller people.
With the launch of our first in-house indoor cycle in 2015, we took the step of developing fitness products ourselves. From our head office in Hengelo, VirtuFit has kept growing in the years since. The range became ever broader and now covers everything from cardio and strength equipment to small fitness, trampolines, swimming pools and SUP boards.
This is how VirtuFit has grown into a Dutch brand with a wide range of products for sport and movement, for different ages and ways of moving. Under the Fitness Benelux umbrella, we work every day on the further development of the brand and our range.
From that foundation we keep building VirtuFit: a brand that moves with the times and keeps finding new ways to get people moving.
Jan Tinbergenstraat, Hengelo
Our first own products
In 2015 we introduced our first in-house indoor cycle. It was the start of our own product development. In the years that followed, more and more fitness and strength products were added, expanding our range step by step.
Expansion into sports & recreation
In 2022 we broadened our range further with products for sport, play and recreation. With trampolines, swimming pools and SUP boards, among others, we brought even more ways of moving into our range.
Movement for everyone
Today we have a broad range for different ways of moving. Our goal is to make moving accessible and fun for everyone — at home, outdoors and together with the family.
Why enjoyment in movement?
Moving is good for you. But knowing that something is good for you doesn't automatically mean you'll keep doing it. Enjoyment is what keeps you motivated. When moving is something you get satisfaction from, it becomes less of an obligation and more of a choice you make yourself.
That's exactly why we don't believe moving always has to be hard, intense or performance-driven. It can be a workout, a bike ride, playing with your kids or simply being active outdoors. The best way to move is the way that suits you.
We like to keep it simple
Our products are designed with ease of use, quality and accessibility in mind. No complicated hassle or unnecessary pressure to perform — just products that fit your way of moving.
Ease of use
Smartly designed and easy to use. No complicated hassle, just set it up and get started.
Quality
From the first design and material selection through to distribution, we stand behind the quality of our own designs.
Accessibility
A broad and versatile range for different ages, levels and ways of moving, at a sharp price.
For every way of moving
Fitness machines
Treadmills, cross trainers, exercise bikes, indoor cycles, rowing machines & more.
Fitness equipment
Mats, resistance bands, yoga & pilates, massage, balance and small fitness.
Strength
Dumbbells, barbells, kettlebells, power racks, home gyms and functional training.
Sports & Recreation
Trampolines, swimming pools, SUP boards, martial arts and outdoor games.
The team behind VirtuFit
VirtuFit is developed and supported by a driven team of specialists in Hengelo, under the Fitness Benelux umbrella. Within our team we combine years of sports knowledge with experience in product development, marketing and design, complemented by international collaboration.
We work together every day on the development and further growth of VirtuFit. From research and product development to design, marketing, sales and service. Different areas of expertise come together to keep improving our products and the brand.
Movement is simply meant to be fun.
This is how we see movement at VirtuFit. Accessible, versatile and, above all, enjoyable!
Ready to get moving?
Discover the complete VirtuFit range or get in touch with our team for personal product advice.